Duration

August 2023 – June 2024

My Role

User Experience Designer

Redesigning f33's Cloud-Listing Platform: A Comprehensive UX Case Study

The f33 cloud-listing platform was designed to seamlessly integrate AWS, Azure, and Google Cloud into a unified interface. Our goal was to create a user-friendly platform that enhanced engagement by simplifying navigation and improving interaction design, while making it clear that all three cloud services were available within a single platform.

Defining the Problem

The existing platform posed challenges in navigation and interaction, making it difficult for users to efficiently manage multiple cloud services. For example, users reported difficulty in finding specific information such as the Private Offer ID of an entitlement, which is crucial for managing cloud service contracts. This highlighted the need for a more intuitive information architecture and better navigation tools.

Scope and Research

To address these issues, we conducted interviews with our customers to gain deeper insights into their experiences. The feedback indicated that while the overall structure of the information architecture was appreciated, users struggled with locating specific data, such as Private Offer IDs or contract details, quickly and accurately. Additionally, our development team emphasized the importance of making it clear that all three cloud services—AWS, Azure, and Google Cloud—were available on the platform, as many users were still relying on separate platforms for each service.

Ideation and Strategy

In response to the user feedback, we introduced more targeted filters that allowed users to drill down into specific datasets, such as locating the Private Offer ID of an entitlement within seconds. We also simplified the navigation by implementing back arrows and breadcrumb trails, which provided users with a clear path to navigate through the platform without losing track of their location. This was particularly important for users who needed to cross-reference information between different sections of the platform.

Prototyping and Testing

We developed wireframes and prototypes incorporating these changes, which were then tested with users. The testing phase focused on validating whether users could now efficiently locate specific pieces of information, such as contract terms or Private Offer IDs, using the new filters and navigation tools. We also introduced hover states and cursor states to the prototypes, enhancing the users' ability to understand the function of various interactive elements at a glance.

Solution and Implementation

The final design successfully integrated user feedback with our strategic goals, resulting in a platform that clearly showcased AWS, Azure, and Google Cloud within a single interface. The addition of precise filters, along with simplified navigation tools like breadcrumb trails and back arrows, significantly improved the user experience. Users could now find specific information, such as Private Offer IDs, more quickly and with less effort. The improved interaction design, featuring hover and cursor states, made the platform more intuitive and responsive.

Before and After

Results and Revisions

Post-launch, we saw a marked improvement in user satisfaction and engagement. Users reported that they could now easily locate critical information, such as Private Offer IDs, and appreciated the streamlined navigation and interaction enhancements. We continued to gather feedback after the redesign, making iterative improvements to ensure the platform remained user-centric and responsive to their evolving needs.

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